Mitchel Reel Musem - Mitchel Mates Discussion Group

Mitchell Reel Museum Discussion Group

If you are looking to collect, buy, repair, service, learn, ask questions or go fishing with a vintage Mitchell Fishing Reel, you are at the right place! We are just Mitchell Reel collectors and enthusiast who enjoy an open discussion forum on "vintage" Mitchell Fishing Reels. Please Click Here to learn how to make a post and ask about Mitchell reel service or repairs, get advice on buying or collecting, or any other question in this free public forum.

"Click Here to Find Vintage Mitchell Reels For Sale Worldwide"

It is currently Fri Jan 24, 2020 5:15 am

Board index » Welcome to Mitchell Mates » Mitchell History Discussions

All times are UTC - 5 hours [ DST ]




  Page 1 of 1   [ 7 posts ]
New Topic Add Reply
  Print view Previous topic | Next topic 
Author Message
 Offline cshannon772
 Post subject: The Last of Garcia USA?
PostPosted: Tue Jul 11, 2017 9:11 pm • #  
User avatar
Sr. Member

Joined: Thu Jul 26, 2012 5:28 pm
Posts: 1215
Location: Virginia
Hi Mates,

I was going through some old files after reading a couple of posts which spurred a memory and came across these....I really need to better organize my reference material :sCh_taz: .

These fliers/advertisements were sent to Garcia Mitchell Dealers, Distributors and Sales representatives in the very late 1970s I believe these represent the very last breath of Garcia Mitchell in the USA :sSa_sadeyes: . They emphasize the "New Garcia", but it wasn't - they knew they were broke and going down fast but were essentially asking their business base to stick with them. Note the Teaneck, NJ address (This will be of note in the next post).

Attachment:
1979 Garcia Ad.jpg

Attachment:
1979 Garcia Ad 2.jpg


As we know the "New" Garcia Mitchell 908 came into being in 1978 which along with the Ambassadeur 54 (of which I know nothing about :bored ) apparently were the hopeful saviors of the company - the Garcia Mitchell 900 and 906 were introduced the year before before.

Continued:

Regards,
Chris


You do not have the required permissions to view the files attached to this post.

Top
  
 
 Offline cshannon772
PostPosted: Tue Jul 11, 2017 9:34 pm • #  
User avatar
Sr. Member

Joined: Thu Jul 26, 2012 5:28 pm
Posts: 1215
Location: Virginia
Hi again Mates,

Here is the last of my advertising. Of specific interest is the mention of 1979 (circled) and the "New Location" after August 15th.
Attachment:
1979 Garcia Ad 3.jpg

Attachment:
1979 Garcia Ad 4.jpg

I feel like I'm reading the obituary of Garcia Mitchell (USA) when I review these documents :sSa_sadeyes: . Unfortunately we now know how this turned out...I think Garcia USA could see their future too but I'm not sure the individual Dealers, Sales People did.

Best Regards,
Chris


You do not have the required permissions to view the files attached to this post.

Top
  
 
 Offline Oscillator1
PostPosted: Wed Jul 12, 2017 7:57 am • #  
User avatar
Sr. Member

Joined: Sun Feb 08, 2015 4:01 pm
Posts: 240
Location: USA
Hello Chris, Seeing those adverts for Garcia of yours is enough to make a grown man cry . It's a shame to see a great company go downhill , much like the Bethlehem Steel here in Pa. Hopefully all the Mates will preserve what they have for as long as they can and maybe a new generation will take over . Have to stop, eyes getting cloudy! Regards John in Pa.
Top
  
 
 Offline dolphin3111
PostPosted: Wed Jul 12, 2017 1:42 pm • #  
User avatar
Jr. Member

Joined: Sun Jul 09, 2017 11:24 am
Posts: 24
Chris, thanks for the welcome on the other thread. A a point of reference I would like to submit the following from the ABU-Garcia website:

“1984 – The company name is changed from ABU to Abu Garcia when a company distributor in the US called Garcia was combined with ABU”

I find that interesting.

I think, but I’m not convinced that Garcia USA and Garcia Canada were tied together somehow.

In Canada, from an official Canadian government Federal Corporation Registry, I found this information.

Garcia Outdoor Sports, Ltd existed from May 29, 1967 to May 20, 1980, at which time the name was changed to Mitchell Sports Canada Holdings, Inc.

Mitchell Sports Canada Holdings, Inc. existed from May 20, 1980 until September 17, 1984 (coincidentally the same year ABU took over Garcia USA and also the year Browning Arms was dropped as the Mitchell distributor in the USA).

Mitchell Sports Canada Holdings, Inc. then, in 1984, became a weird holding company called “134987 Canada Limited”, which was dissolved totally 1997.
Top
  
 
 Offline Hamsicco
PostPosted: Tue Oct 31, 2017 1:31 am • #  
User avatar
New Member

Joined: Mon Oct 30, 2017 11:32 pm
Posts: 1
I like to talk, to exchange experiences in this forum. It is very good to very good..
Top
  
 
 Offline Wallace Carney
PostPosted: Wed Nov 08, 2017 11:53 am • #  
User avatar
Administrator

Joined: Sat Apr 11, 2009 7:00 pm
Posts: 2096
Location: Asheville, NC-USA
Hi Chris,

Garcia had two companies. After the Garcia bankruptcy, Garcia Tackle tried to take over but when the bankruptcy courts found out, they were forced to quit because both had the same owners.

Regards,
Wallace :sFun_oldguy:

Like Using This Site? Please Support Us By Clicking The Link Below
Top
  
 
 Offline cshannon772
PostPosted: Fri Nov 17, 2017 7:37 pm • #  
User avatar
Sr. Member

Joined: Thu Jul 26, 2012 5:28 pm
Posts: 1215
Location: Virginia
Hi Wallace,

Thank you for the insight. Is it fair to assume that the "New Location" on the second advertising flyer is for Garcia Tackle? Perhaps before they got caught?

Regards,
Chris
Top
  
 
Display posts from previous:  Sort by  

  Page 1 of 1   [ 7 posts ]
New Topic Add Reply

Board index » Welcome to Mitchell Mates » Mitchell History Discussions

All times are UTC - 5 hours [ DST ]



Who is online

Users browsing this forum: No registered users and 1 guest

You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Jump to:  
cron
Powered by phpBB® Forum Software © phpBB Group
[ Time : 0.112s | 12 Queries | GZIP : Off ]