Mitchell Reel Museum Discussion Group

Hi Mates,

I was going through some old files after reading a couple of posts which spurred a memory and came across these....I really need to better organize my reference material .

These fliers/advertisements were sent to Garcia Mitchell Dealers, Distributors and Sales representatives in the very late 1970s I believe these represent the very last breath of Garcia Mitchell in the USA . They emphasize the "New Garcia", but it wasn't - they knew they were broke and going down fast but were essentially asking their business base to stick with them. Note the Teaneck, NJ address (This will be of note in the next post).




As we know the "New" Garcia Mitchell 908 came into being in 1978 which along with the Ambassadeur 54 (of which I know nothing about ) apparently were the hopeful saviors of the company - the Garcia Mitchell 900 and 906 were introduced the year before before.

Continued:

Regards,
Chris

Hello Chris, Seeing those adverts for Garcia of yours is enough to make a grown man cry . It's a shame to see a great company go downhill , much like the Bethlehem Steel here in Pa. Hopefully all the Mates will preserve what they have for as long as they can and maybe a new generation will take over . Have to stop, eyes getting cloudy! Regards John in Pa.

I like to talk, to exchange experiences in this forum. It is very good to very good..

Hi Wallace,

Thank you for the insight. Is it fair to assume that the "New Location" on the second advertising flyer is for Garcia Tackle? Perhaps before they got caught?

Regards,
Chris